About

Strategy. Leadership. Wealth. And a Life Built on Your Own Terms.

Larisa Troche — Business Strategist, Author, Speaker, Corporate Leader, Real Estate Broker & Investor.

About Larisa

Larisa Troche is a business strategist, author, speaker, corporate leader, real estate broker and investor who believes experience is one of a woman’s most valuable assets—and it should be put to work.

For more than three decades, Larisa has built a career at the intersection of leadership, business, real estate and financial empowerment. Her work spans executive leadership, entrepreneurship, consulting, real estate investing, speaking and media, giving her a perspective shaped not only by what she’s studied, but by what she’s built, led and lived.

Today, she helps experienced women turn what they know into what they own—stronger careers, smarter businesses, multiple income streams, greater financial confidence and lives with more freedom and choice.

Business strategist, MBA, author, speaker, real estate broker and U.S. Air Force veteran. 2026 “Women To Watch” honoree (Black Leaders Worldwide).

Larisa Troche
One Woman. Many Lanes. One Philosophy.

Larisa has never believed women need to fit neatly into one professional box.

Alongside a long career in affordable housing leadership, she built The Larisa Group as an umbrella for her entrepreneurial ventures, including business consulting and real estate. She is the host of Divas, Diamonds & Dollars, a podcast created for women navigating leadership, money, entrepreneurship and what’s next. She is also the author of From Grim to Great, which explores the lessons and possibilities that can emerge when life doesn’t go according to plan.

That combination of corporate leadership and entrepreneurship informs much of Larisa’s work today. She understands the demands of building something of your own while maintaining a career, managing responsibilities and making financial decisions for the future—because she has done it herself.

Her message is especially relevant to women at midlife and beyond who are asking bigger questions: What else can I build? How do I make my experience work harder for me? How do I create more options for the years ahead?

Larisa’s answer isn’t reinvention for reinvention’s sake. It’s about recognizing the value of what you’ve already accumulated—knowledge, skills, relationships, resilience and experience—and using those assets more intentionally.

From Experience to Ownership

Whether she’s speaking to an audience, consulting with a business owner, discussing wealth and real estate, or behind the microphone on Divas, Diamonds & Dollars, Larisa returns to a central idea:

“You don’t have to start over. You can start from experience.”

Her work encourages women to lead with confidence, think like owners, build assets, create multiple pathways to income and make decisions that expand rather than limit their future choices.

Because success isn’t simply about earning more or adding another title. It’s about creating a life in which you have options.

Ready to see where your experience can take you next?

The Umbrella

The Larisa Group

The Larisa Group is a multi-pronged enterprise comprised of four divisions serving clients engaged in the Business of Life Well Lived. Working with owners of small businesses and multipreneurs-to-be, we invite you to indulge your senses when you invest in yourself today and become part of the movement.

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In the LOOP with Larisa

  • L — Leadership (Career & business)
  • O — On My Nightstand (Books, ideas, interviews and intellectual curiosity)
  • O — Out & About (Events, Speaking, D³, Travel, & La Vida Buena)
  • P — Peak Performance (Money, Productivity, tech, AI, Mindset, Systems)

Larisa’s List — a recurring feature: 3–5 things worth reading, watching, trying, attending or thinking about this week.

You're on the list — welcome!